Marketing and Communications

 

Branding your association is everything.  If they don't know who you are or what you do, then your ability to attract and retain members as well as influence key issues and policy will be substantially reduced.  AROI can move your organization forward with creative brand development and providing you with effective membership marketing collateral.  Our professionals produce news releases, monthly newsletters and other essential communication products in both print and digital form.  We can also assist you with drafting of opinion editorials (op-ed's) from key members of your association to submit to leading newspapers and industry journals.  

 

AROI has a substantial background in social media marketing and can assist your association by establishing and growing your brand through rapidly evolving digital and social media technologies.  For substantial media projects AROI can assist with project development and management of TV, radio and print media campaigns.

Brand Development and Communication

 

  • Logo design

  • Brand development, rollout and repositioning

  • Market research

  • Integrated campaign development and management

  • Print advertising

  • Membership collateral

  • Web site design, usability and strategy

  • Digital marketing and social media strategy and management

  • Newsletters and communication

  • TV, radio and print strategy and project management